adidas x al nassr

To celebrate the launch of the new Al Nassr home jersey, the first in the clubs renewed partnership with adidas we gave fans around the world a real look into Saudi Arabian football culture, celebrating the traditions and history of Al Nassr, it’s fanbase and the club’s journey.

With attention, comes skepticism. As the world’s eyes are on the region, we thought we should give them something to talk about. Yes, this is a shirt launch campaign. But it’s also a homage to the past, present and future of Al Nassr and football culture in the Middle East.

The first adidas global football film to feature a club from the Middle East.
The first adidas global football film in Arabic.

For the club, for the brand, for the fans, for the region…