SNICKERS HUNGER SUPPORT GROUP

Building on Snickers’ iconic global platform, “You’re not you when you’re hungry,” we launched a campaign that took the brand’s hunger truth into the digital age.

Using facial recognition technology, we developed an algorithm that could identify hunger-related emotional traits. Through user-submitted images on hungersupport.com, each of these traits was matched with customized Snickers packaging, turning our bars into personalized hunger diagnosis tools.

The campaign extended across TV and digital platforms, directing people to the Hunger Support website, where they could check their hunger state in real time.

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Sales of SNICKERS bars up 16%
Over 300,000 website visits
3X Click Through Rate
Over 10 million video views

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